The gaming industry has always been driven by creativity, innovation, and—above all—people. In the latest episode of Game Changers: The Future of Play, we explore how human-centered leadership is becoming a defining factor for success in modern game studios.
Joining us is Marina Jonsdottir, Head of People Experiences at Starbreeze Entertainment and former talent leader at Epic Games and Wargaming. With a career that began in education before transitioning into HR, Marina brings a unique perspective on leadership, adaptability, and building thriving workplace cultures.
From Teaching to Gaming: A Non-Traditional Path
Marina’s journey into gaming is a powerful reminder that there’s no single path into the industry. Starting as a teacher, she took a bold leap into human resources through an internship—ultimately building a successful career in gaming. Her story highlights the importance of curiosity, risk-taking, and gaining hands-on experience.
Talent as the Ultimate Differentiator
In today’s competitive gaming landscape, talent remains the key driver of success. Marina emphasizes that hiring the right people is only the beginning—organizations must also focus on empowering and retaining them. Understanding individual motivations, fostering creativity, and creating a sense of belonging are critical to long-term success.
AI in the Workplace: A Tool, Not a Replacement
As AI continues to reshape industries, its role in gaming and people operations is expanding rapidly. Marina views AI as a powerful enabler—helping teams work more efficiently, generate insights, and streamline processes. However, she stresses that AI should complement human capabilities, not replace them.
Maintaining empathy, trust, and authentic human connection remains essential—especially in people-focused roles.
Advice for Breaking into Gaming
For those looking to enter the gaming industry, Marina offers practical advice: focus less on landing a “dream job” and more on understanding what truly motivates you. By building foundational skills and gaining experience, opportunities will follow.
The Future of Leadership in Gaming
Looking ahead, Marina identifies two critical skills for leaders:
- The ability to influence and connect with people on a human level
- Adaptability in an increasingly fast-changing and ambiguous environment
These qualities will define the next generation of successful gaming leaders.